All 12 Modules — Features

01

Recipients

Core contact management — lists, contacts, imports.

CSV + Excel import with phone validation and duplicate detection
Recipient Lists with cached contact counts and opted-in counts
Tags and custom fields for flexible segmentation
Import history with row-level skip reasons (max 100 tracked)
Chunked processing handles 100K+ row files without timeouts
Auto country-code tagging on import

02

Campaigns

Send, schedule, track — the core messaging engine.

Bulk campaigns with configurable send speed
Schedule, pause, cancel, duplicate, retry failed
A/B testing (Pro) — split-test and let data pick the winner
Per-campaign analytics: sent, delivered, read, replied, failed
Recipient preview and cost estimation before send
Send-schedule suggestion based on recipient engagement history
Export delivery data to CSV

03

Templates

Meta-compliant template builder — with AI assist.

Four template types: standard, carousel, authentication (OTP), limited time offer
Header, body, footer, buttons, variables — validated before submission
Bidirectional Meta sync (pull approvals, push changes)
AI Template Generator (Pro) — describe it, get a compliant draft
Theme library for quick starts
Lifecycle states: draft → pending → approved / rejected / paused / disabled

04

Chats

A real WhatsApp inbox for your whole team.

Text, image, video, voice, document and sticker messages
Message reactions and reply/quote
Voice recording directly in the inbox
Canned messages (quick replies) — shared across the team
On-demand media download (lazy, bandwidth-friendly)
24-hour chat window compliance with visual indicators
Real-time updates via Pusher

05

WhatsApp Numbers

Connect and manage Meta Cloud API numbers.

Two connection flows: Meta Embedded Signup (OAuth) or manual credential entry
Phone registration, app subscription, business profile management
Quality rating monitoring (green / yellow / red)
Inbound webhook for messages and status updates
Template status change webhooks
Per-tenant routing — same number never conflicts across companies

06

Media

Upload once — reuse across templates and chats.

Drag-and-drop upload with live Meta compliance checks
Auto-thumbnail generation for images and videos
Format and size limit enforcement (per Meta spec)
Storage usage tracking against plan limits
Bulk delete and search

08

Message Logs

Every message, every state — auditable forever (Starter+).

Full delivery lifecycle with timestamps — queued → sent → delivered → read → failed
Filter by status, source, date range, phone or template
Cached stats (5 min) for responsive queries over millions of rows
CSV export and detailed inspection

09

Dashboard

The first thing your team sees — and it tells them everything.

Today's activity with trend indicators
7-day contact growth chart
Message delivery ring visualization
Recent campaigns and recent chats
Quick action buttons to common workflows
Getting-started guide for new users with no connected numbers

10

Settings, Team & Segments

Control who sees what, and how your data is shaped.

Team invites with email verification
Built-in roles: owner, admin, member — plus custom roles (Business)
Custom contact fields with ordering and validation
Contact segments with saved filters and preview
Company profile, error logs (Business)

11

Billing

Subscription, usage, invoices — owner-only.

4 plan tiers: Free, Starter, Pro, Business
Lemon Squeezy integration for card payments
Plan feature enforcement middleware across the app
Usage tracking with alerts before limits
Invoice download and customer portal
Auto-downgrade to free on subscription expiration

12

Auth, Onboarding & Support

From signup to first campaign in minutes.

Email + password with verification
Google and Facebook OAuth
3-step onboarding: Company → Connect WhatsApp → Select Plan
Support ticket system for paid users
Profile and data-deletion endpoints (Meta-compliant)

12 modules. Zero duct tape.